Back in the late 1850’s a man named Charles-Emile Tissot left his hometown of Le Locle Switzerland to begin peddling his world-class Tissot “savonnette” pocket watches throughout the Russian empire. From there, the popularity of Tissot pocket watches expanded throughout the world, and the Tissot Company eventually became the leading producer of traditional watches, available in five continents and over 16,000 locations.
Today, Tissot continues to surprise and delight its clientele with the latest innovations in luxury Swiss watch making. An excellent example of the company’s pioneering spirit is the latest touch-screen technology now used in the Tissot T-Touch collection.
Sports enthusiasts will be familiar with the Tissot luxury watch brand through the company’s long-time association with NASCAR, theAFL, World Championships of ice hockey, cycling, fencing, and the MotoGP, among others.
As the official timekeeper of so many world-class sporting events, Tissot has established itself as a high-performance, precision timepiece that continues to set the standard for Swiss watch making. It is no surprise that Tissot has recently signed on a number of well-known brand ambassadors, including IndyCar champion Danica Patrick, international football star Michael Own, and 2006 MotoGP World Champion Nicky Hayden.