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Seiko Unveils Luxury Watch Collection Abroad

Up until now, in the U.S. Seiko has been known as a manufacturer of sporty, high tech watches. But that image is about to change, since for the first time, their Elite Collection will be brought to the U.S. as well as be available internationally.

Seiko watches are built using four technologies: Spring Drive, Kinetic (quartz watch powered by human movement), Mechanical and Quartz.

Seiko has achieved many “world firsts” in its time, these being some of them: world’s first LCD quartz watch with six-digit digital display, world’s first multi function digital watch, world’s first TV watch, world’s first watch with computer functions, and Seiko Thermic, world’s first watch driven by body heat, among others.

The Elite Collection are all mechanical watches, representing another “first” for the brand and asserts them in a competitive place with other watch brands.  The Elite Collection brings with it three calibers, two of which are brand new developments by Seiko. Each watch within this collection uses Seiko’s SPRON 510 alloy, and classifies these watches as the “only luxury chronograph (that can) measure elapsed time in a unique, glide motion and not to the nearest tick, like its competitors.” The design of both the case and the dial is reminiscent of Katana, the ancient art of sword-making first developed over 800 years ago.

Seiko has received many awards over the years for its innovation. You can be sure they are standing by to see how this new collection will be received by the global watch market.

Time to Go: Send Them Off with a Watch

Eighteen years at home and your kid is about to leave for his first day of college. You’re either rejoicing your new found freedom and independence again or weeping at the thought that you’re baby is all grown up. Like any parent, you’re probably a mixture of both feelings.

Either way, if you’re looking for the perfect “send off” gift, get him or her a cool, designer watch. A good, solid watch will come in handy in many ways. First of all, every time they look at it, they’ll think of you! Second, they won’t have an excuse to be late to class. Third, watches last a lifetime; it’s the gift that won’t ever stop giving; it can one day be something that your son or daughter will be able to pass on to their own children. And fourth, (again, back to you), your baby will think you’re super cool if you get them a watch that they’ll feel cool wearing.

Whether it’s a top notch watch like Bvlgari, Cartier, Baume & Mercier, or something less expensive (Gucci watches are priced well), like a Tissot, Omega or Movado watch.

A great, fun watch for young women is anything and everything by Michele watches. For young men, try a sporty watch, like a T-Touch by Tissot or a Raymond Weil.

Whatever you choose, remember these two things when weighing your options. #1: don’t pay retail and #2: don’t buy a replica.

Oh and lastly, don’t go with some cheese ball watch from a celebrity’s line. Why people like Jessica Simpson and Paris Hilton even bother to design watches they think people will buy is beyond me, but I can tell you, that it’s definitely not cool for your college-bound baby to sport something designed for teenagers.

Cartier Great Watchmaking History

Cartier Santos
Cartier Santos

The Cartier brand is one of the most recognized luxury trademarks in the world. The name is synonymous with sophistication and luxury design. To truly admire the greatness of their legacy, one should read the history of the grand watch and jewelry Maison. The luxury brand’s overbearing presence in the jewelry, fragrance, accessory and watch industry are undeniable evidence of its massive international success.

The Cartier Company is a subsidiary of Compagnie Financière Richemont SA. Before 1964, the company was owned and controlled by the Cartier family of French jewelers. The Cartier family was renowned as artists of elaborate jewelry, commissioned by royalty from all corners of the earth. The brilliance of their technique and exotic choice of jewel ensembles created such grand pieces as the “Bestiary” (illustrated by the Panthère brooch in 1940, created for Wallis Simpson,) the diamond necklace that Yadavindra Singh Maharaja of Patiala wore in 1904, and of course the famous Santos wrist watch, made for the Brazilian aviator Alberto Santos Dumont.

The company’s origins lie in Paris 1847, when young Louis-François Cartier took over his master’s workshop. Soon after, the apprentice became one of the most skilled jewelry-artisan of his time. In 1874 son Alfred Cartier took over the company. Although the company basked in success, it was not until Alfred’s sons Louis, Pierre and Jacques took the reins of the company, that the Cartier brand would enjoy such international notoriety.

In 1899 the company decided to expand internationally. Louis Cartier remained in Paris to control the local branch. He has been credited for some of the most famous Cartier designs such as the “Mystery Clock” and the employment of “Tutti Fruti jewels.”  In 1907 Cartier rose to the challenge of making the world’s first men’s wristwatch. The watch was made for the great aviator Santos Dumont, who complained of the impracticality and unreliability of wrist watches. The watch was named after him, and is still in production today.

Inspired by the powerful and newly-born war machines of the western front, Louis designed one of the most famous Cartier watch designs of all time. The Tank series debuted in 1917 and has been in production for more than 90 years.

In 1920 The Cartier Company formed a joint venture with Edward Jaeger. Jaeger would provide movements for the Cartier timepieces on a contract of exclusivity. This venture and the mass production of Cartier watches with trustworthy, precise movements mark the beginning of Cartier’s unstoppable rise to the top of the international watch industry.

Omega Luxury Watches


Omega Moon Watch
Omega Moon Watch

Omega watches are spectacular works of horologic art. Their most popular collection called the “Planet Ocean” has been featured in a variety of movies as well as on many celebrities’ wrists. The Planet Ocean is a diving watch that professionals use when scuba diving. It has an impressive water resistance up to 600 meters below sea-level. The rotating bezel allows divers to keep track of the amount of oxygen available to them at any given moment.

Omega also manufactures a mechanical watch designed for NASA space flight. The Omega Professional Moon Watch has a variety of features that distinguish it from any other timepiece. The mechanical movement does not feature a pendulum like ordinary automatic Omega watches. Scientists did not know how an automatic movement with a pendulum would respond to 0 gravity conditions. The special Hesalite crystal provides extreme protection for the most extreme conditions. After undergoing rigorous testing alongside competitor timepieces from Bulova, Rolex and Tag Heuer, Omega was bestowed with the privilege of being the first and only watch ever taken to the moon

Omega is also regarded highly by the official Olympic Committee. For this reason they the brand is the official time keeper for the Olympic Games. Omega has developed high-tech ways of measuring time for the special event. They have cameras that are synchronized to digital chronograph watches. By capturing high speed images of any event, omega can prove the precision of their time keeping instruments.

Whether is 600 meters below sea level, or on the moon, Omega Watches are incredible precision time-keeping instruments.

Luxury Watches: The Inteligent Choice

Luxury Watch Movement
Luxury Watch Movement

Luxury watches have been around for nearly two centuries. The concept of keeping time on one’s wrist was something revolutionary during the 1800s. Before the wrist-watch, the most common time-keeping instrument was a pocket watch. Pocket watches eventually became obsolete as the wrist watch was far more convenient and harder to misplace. Some of the first luxury watch brands to emerge during the 1800s include Tag Heuer, Omega and Audemars Piguet. The term luxury watch refers to the quality with which the timepiece is hand crafted and the rare materials that are used in the manufacturing phase. By these standards, all watches during the 19th century were “luxury” time pieces.

With the lack of mass production and industrialization there were no cheap knock off watches to purchase. All time-keeping instruments were made by skilled watch makers, who made a life out of crafting small pieces of metal into time-keeping art. Today, the facility with which lower grade quartz watches can be mass produced has given a greater sense of distinction to watches that are made in the traditional manner.

All watches were originally mechanical. The employment of battery and quartz watches did not occur until the 20th century. Mechanical watches function by winding the crown of the watch, which in turn makes the movement unwind and keep time. The development of automatic watches was a great advancement. Automatic watches function brilliantly by having a pendulum inside the movement. The pendulum moves as your wrist does. When it moves it constantly winds itself, a feature that provides self-efficiency. Watches that are made in this manner are more practical, of better quality, more precise and much classier.

Luxury watches today are made the same way they were originally hand crafted more than 200 years ago. Switzerland is the country of origin for most high-end watch manufacturers. The art of watch making finds its roots in this country as well.

Most mass produced wrist-watches are such low-grade quality that they generally don’t last more than a year. Besides being low in quality, they do not keep time with precision. They will most likely lose 1-2 minutes a month, or up to 5 minutes if the watch is exceptionally defective. Besides all these inconveniences, batteries for cheap watches have to be changed at least once a year. Given all these characteristics, it is far more intelligent to purchase a quality time-piece that will last longer, yield a return if purchased as an investment and look like a piece of art on your hand.

What to look for when buying a luxury watch.

You should always look for a good deal, then you should always look for a good vendor. When you buy your first luxury watch, you will be happy. Buying from a good vendor will make you even happier!