They’ve come to be known as “auto watches” – luxury watches that are born from a partnership with a luxury automobile brand or racing event. The thinking goes that if someone can afford to drive a high end, limited production automobile, that person is also game to buy the specially made, limited edition watch that “goes with” the car.
This is not a new concept; TAG Heuer and Porsche Carrera have a partnership, as do Breitling and Bentley, Tissot and Nascar, and others. Here are three newcomers:
Jaeger-LeCoultre and Aston Martin
Only 300 pieces of what’s to be called the AMVOX3 Tourbillon GMT will be made. The watch will feature a round case made of ceramic, a first for this watchmaker. It will run on the automatic Jaeger-LeCoultre Calibre 988 tourbillon movement, “driving two time-zone displays with more than a glimpse of the tourbillon mechanism. Most remarkable of all is the openworked dial, giving a full view of the ruthenium-coated bridges and baseplate.”
EDOX and Koenigsegg
Only 30 of these hand-made Edox-Koenigsegg Chronograph watches will be made. “The outstanding visual feature of this timepiece is the pair of hinged ‘doors’ that protect the crown – imitating the gullwing design of the Koenigsegg CCR sportscar.”
Hublot and the Automobile Club de France
A limited edition series of men’s and women’s “drive” chronographs by Hublot for the oldest automobile club in the world will feature the colors of the ACF. “The skeleton dial, which reveals a section of the movement, is surrounded by a black ceramic case and bezel.”
Most likely watch and automobile aficionados will see more of these “auto watches” at the BaselWorld show in March of 2010.