For die-hard watch collectors, known as “Paneristi”, Panerai watches have always been some of the most sought after and most difficult to acquire. For years, these watches were simply not very available in the U.S. Their pricey price tags also put them in a category of their own.
Fans of Panerai watches include former President Bill Clinton and actor / director Sylvester Stallone, who is such a fan that the company made a watch for him called the “Slytech”.
Panerai’s allure is that what they produce is perfection and perfection doesn’t come in mass quantities. There are only five styles of Panerai watches to choose from: Luminor, Luminor 1950, Luminor Base, Luminor Marina, and Radiomir. A partnership with Ferrari has also resulted in a few very unique watches that feature the Ferrari horse logo on the watch face.
However, recently the Italian watch company whose timepieces are now produced in Switzerland, has come out with an automatic mechanical P.9001 calibre, with three day power reserve, that uses an in-house movement for a more affordable price (in the eyes of Panerai) of $9,800. This new watch, with its Luminor 1950 case, comes in two models: The all stainless steel GMT Automatic retains Panerai’s most significant look: the 44mm case and with its clean lines and minimalist look, it very chic and handsome. The other version of this GMT (which allows you to set the watch to two different time zones) comes with a brown alligator band. Both are water resistant up to 300 meters.
Any way you look at it, it’s good news; Panerai watches are now more available for any one who wants to add to a personal luxury watch collection or start one.