Bill Reihl has been elected the Executive Vice President of the Ogilvy Public Relation Worldwide’ North American Consumer Marketing practice. The OPRW is a global public relations and communication company which has served many companies worldwide. Reihl has had his fair share of marketing experience and worked closely with prestigious brands.
Movado’s success has been attributed to ingenious and fervent marketing strategies no less than it has to its great quality and superb design. In this tough and competitive market, no matter how good the product is, a strong voice and advertising scheme is what makes companies prevail over equally honorable makes.
The watch company’s headquarters are located in Paramus, New Jersey, although it was founded in La Chaux-de-Fonds in Switzerland nearly 130 years ago. It currently boast an annual revenue of some $450 million.