Celebrities are the ones that really drew our attention to this trend, as men’s watches were gifted to girlfriends and seen on the wrists of everyone from Rihanna to Fergie.
In addition to being a talented singer, Rihanna is a fashion icon, so everything she wears is always duly noted. In one of her top videos she wears an 18K-gold Piaget Polo watch with a 38-mm case. Due to the nature and message of the song, the watch serves a double function, exuding her independence as a woman, which I think is why a lot of women prefer men’s watches. They do, as I wear one also, give you a sense of empowerment. Anything a man can do a woman can do (better). Isn’t that a famous quote?
To accommodate this new trend, many watch brands have stopped classifying their collections as “men’s” and “women’s” but rather just go by name and size, so as not to accidently insult anyone.
Other female celebrities that love men’s watches include the Olsen twins, who even on their tiny wrists, have no qualms about wearing a Rolex Daytona , Sienna Miller goes for a Rolex as well and Fergie choose a large size Cartier Ballon Bleu (as does Usher).
They say fashion trends come and go and eventually circle back to what they were years ago. I think it’s safe to say that for now and a good while to come, the new woman’s watch is simply a man’s watch.