Tag Archives: UNESCO

Sales and the Commitment to Culture and Tradition

Antoine LeCoultre originated his first workshop in 1833, allowing the jaeger-LeCoultre brand to advance in their ideas and enlargement of their products.

Jaeger-LeCoultre (available at Variety Watches) strives for perfection and balance between culture and nature, innovation and tradition, growth and respect for the environment (Jaeger-LeCoultre.com). This Swiss watchmaking brand is one of the most innovative companies in its field.

They maintain membership of the Responsible Jewelry Council, thriving for economic, social and environmental benefits throughout their business decisions and actions.

The World Heritage Convention is a distinguished international treaty for heritage protection, which acknowledges cultural ways of diverse individuals and how they work with nature.

Uniting with UNESCO was one of the greatest steps Jaeger-LeCoultre has taken in being a helpful hand to the environment and the world with all of their proceeds being donated to various sites inscribed on the World Heritage List.

The brand has become committed with supporting and partnering with UNESCO since 2008 in order to assist the preservation of outstanding marine sites and boost the knowledge of protecting and raising international awareness of this cause.

“2010 marked the third year of the partnership between Jaeger-LeCoultre, the International Herald Tribune and UNESCO. This partnership has already seen the realization of several ambitious projects” (Jaeger-LeCoultre.com).

In November 2012, Jaeger-LeCoultre celebrated their 40th anniversary of the World Heritage Convention, presenting its partnership “with UNESCO to reaffirm its support to the World Heritage Marine Programme and focus attention on this action” (journal.hautehorlogerie.org).


Having been first initiated in 2005, the World Heritage Marine Programme’s intentions were to institute the effective conservation of existing and potential marine areas of Outstanding Universal Value in order to maintain and conserve this for the many years to come.

“On the occasion of this anniversary, Jaeger-LeCoultre reiterates its wish to continue the collaboration with UNESCO for the protection of the world heritage and extend its commitment: various new projects will be developed in 2013” (journal.hautehorlogerie.org).

With Jaeger-LeCoultre’s extensive and exceptional watch collection, they remain striving toward technical perfection and aesthetic harmony. The quest continues as they acquire many more partnerships and customers.