Sometimes during Baselworld, the luxury watch industry’s annual fair, manufacturers show brand new designs and sometimes they will upgrade an already successful collection. This is what Ulysse Nardin did during the 2009 Baselworld.
Ceramic is one of the hottest new materials to work with for producing luxury watches. It is strong, sleek and requires the same type of craftsmanship that installing precious gems and stones does.
Ulysse Nardin took its popular Dual Time collection and upgraded it with ceramic, giving it a new, and more modern and exclusive look. Ceramic is now the main focus of the large 43mm Executive Dual Time watch. Both the dial and the bezel are made from black ceramic which looks great against either the stainless steel or 18K rose gold oversized Roman numeral hands, crown and case. Ceramic also comes into play on the two push pieces on the side of the case that can adjust the hour hand to a different time zone while the 24 hour indicator continues rotating in a window at the 9 o’clock position.
This watch also features an oversized 60-seconds counter at 6 o’clock and the two-window date display at 2 o’clock, plus the U.N. name and logo (an anchor) both available in either stainless steel or 18k rose gold. Both watches come with either leather or rubber straps.
The Executive Dual Time is a perfect example of how to take a good thing and make it better. It’s also a smart move for watch companies because by upgrading an already popular watch, they invest less time and money into developing new designs and technologies.