Anybody selling anything these days will go to any means to get the word and their product out. New, interesting ways; ways that will attract attention and hopefully buyers!
The watch brand Swiss Army did just this; they plastered a huge picture of their “Infantry Vintage Limited Edition” watch on the side of a 34-foot Airstream trailer and hit the road. The trip started in April in Vancouver, British Columbia.
In addition to watches, Swiss Army is most known for making pocketknives, “cutlery”, as they call it and travel gear, like suitcases, but who would have known that they also manufacture clothes and fragrances?
Although it’s the special anniversary watch that brandishes the side of the trailer, the inside was probably packed with all sorts of other products they were advertising as they cruised the country. People were welcome to climb aboard, check out the inventory and then log onto laptops to make the actual purchase.
Not only was this road trip a chance to market their products, it was a chance to tell the Swiss Army story. The company was founded in 1884 when Karl Elsener opened a workshop in, yes, of all places, Switzerland. Seven years later the company took off when it started producing Swiss-made knives for Swiss soldiers, who had up until that point, been carrying knives made in Germany. This “Soldier’s Knife” is what became known around the world as the infamous “Swiss Army knife.”
After this famous knife, Swiss Army is most well-known for making watches and has been making them for a long time, but they are one of the few watch companies that have realized they shouldn’t necessarily differentiate between men’s and women’s watches – as many women prefer to wear men’s watches. Although the company has recently expanded its collection of women’s watches, adding diamonds and even creating a pink watch that benefited breast cancer research for the Susan G. Komen for the Cure organization, they make many of their watches to be unisex.
If you live in New York, you are welcome, this Saturday, September 5, to join Swiss Army as they sponsor an “Adventures NYC” event in Central Park. From noon to 4PM you can participate in the company’s campfire cook-out challenge, using their famous cooking knives.
Other “less dangerous” activities include trampoline acrobatics, a Jet Blue Climbing Zone, kayaking, obstacle courses and arts and crafts.