The Salon International de la Haute Horlogerie (SIHH) is the biggest event in the luxury watch industry and now it’s about to get bigger. Jaeger LeCoultre has announced that for the first time ever, if you can’t be in Geneva to attend this event, you can still be part of it by joining Jaeger’s webcast which takes place January 19 at 10:15AM EST.
For fans of luxury watches, this is how you can see in real time the new watches and collections that Jaeger will be unveiling.
It’s hard not to notice that the watch industry, one which has been around for hundreds of years and prides itself on doing things the old-fashioned way (many luxury watches are still hand-assembled) is changing gears and joining the online world. All watch brands now have websites, some undoubtedly better and more interactive than others, Facebook pages, iPhone applications and even Twitter accounts, but this webcast is, I believe, the first of its kind.
If you would like to submit questions for a Q&A session with Stéphane Belmont, Marketing Director for Jaeger, sign up here.
Jaeger- LeCoultre was founded in 1833 by Antoine LeCoultre and is known for producing over 1,000 different calibers and who for years, was the backbone behind brands like Cartier, Audemars Piguet and Patek Philippe.