Being a global retailer comes easily to Fossil. They have chosen the route of expanding in their two core businesses; one being a multi-brand watch business.
The Fossil website displays their Press releases, entailing how much the brand has grown over the years, expanding both their name and retailing all over the world.
In October of 2006, “Fossil, Inc. announced that it ha[d] teamed up with the National Football League (NFL) to design, manufacture, market and distribute an official NFL watch collection for men and women featuring all 32 NFL teams” (Reifeiss, 2006). This was an idea that would go beyond connecting to their diverse purchasers. Both the Fossil team and the NFL representatives knew this would be a great idea to come together. The writer of the 2006 press release, Katrin Reifeiss, stated that “Fossil’s reputation for design and quality make them a perfect fit for our organization” (Reifeiss, 2006).
This collection became available nationwide at select department stores, NFL stores and specialty sports stores, along with the Fossil online website, accessible to anyone, everywhere.
The Fossil watch collection does not disappoint, no matter what type of customer you are or what you are looking for. With their significant variety of different colors and styles, it’s a great compilation to choose from.
The fashionable women’s collection is comprised of Georgia watches, Stella watches, Heather watches, Emma watches, archival watches, Natalie watches, Riley watches, and lastly, Wallace watches.
Scrolling through the women’s watch section, you will find rose gold watches, steel watches, leather watches, gold-tone watches, an exotic leather watch set, neutral watches, white and color watches, ceramic watches and a notable set of interchangeable watches to make your own.
As for the men’s watches, they also have a compilation of watches. Their collections consists of Grant watches, Nate and Gage watches, machine watches, Ansel watches, Decker watches and Dean watches.
Men can also go into the styles section of watches to choose from a variety of leather dress watches, casual watches, steel dress watches, mechanical and sports watches, Roman watches, titanium and ceramic watches and of course the interchangeable watches comparable to the women’s.
Fossil allows for both male and female consumers to be able to find exactly what they are looking for. Whether it be a sporty style, a more feminine or masculine style, or anything in between or outside those lines, you can find a watch to suit you.