Evangeline Lilly made her fame starring in the “Lost” series and of course, we all remember David Duchovny from the wildly popular “X-Files”. In addition to being talented actors, both are also Baume Mercier Ambassadors.
The ad campaign that B&M runs for itself is titled Baume & Mercier & Me. Many other luxury watch brands hire high profile celebrities like Leonardo DiCaprio, Tiger Woods, and Maria Sharapova, among others to represent and promote their watches, but not B&M. And given the recent Tiger Woods drama, it’s obvious that it’s not always necessarily a good thing to have a super famous face behind your brand. Baume chose these two ambassadors because while “internationally recognized, while remaining totally authentic and profoundly human.”
According to the official B&M website: “this campaign enables Baume & Mercier to convey, in an authentically committed manner, the three values forming the essence of its brand identity : proximity, authenticity and creativity.”
If a brand has big enough pockets, they can pretty much hire whomever they choose; it’s not uncommon for celebrities to earn millions endorsing a single brand, but that’s not the case with Lilly and Duchovny. The agreement is more along the lines of a pro bono partnership with Baume sharing profits with causes that the actors support.
The newest Baume & Mercier watch set to debut at the 2010 Salon International de la Haute Horlogerie (SIHH) show this month in Geneva, is the Classima Executives XL Chronograph Complete Calendar. With this watch, Baume delivers a difficult combination of complete calendar with moon phase indication.