There are all sorts of crazy marketing gimmicks and when it comes to Las Vegas, craziness on any and all levels is taken to new heights. So, although this may sound way out there, supposedly it is true.
CityCenter is the newest city within a city to come into existence on the Las Vegas Strip. It’s 16 million square feet encompass everything from casinos, to hotels, restaurants, shopping and of course, nightlife galore.
Haze Nightclub in CityCenter’s centerpiece ARIA Hotel has come up with a cocktail called the “Haze 75” which is geared toward high-rollers. At a cost of $25,000 what could possibly make this drink so special? It’s prepared with Remy Martin Louis XIII Black Pearl Cognac and Grand Marnier 150 year and comes with two Breitling watches – presumably one for “him” and one for “her.”
Nor does the marketing pitch talk about what kind of Breitling watches these may be, but in a town where anything is possible, perhaps it is true that $25,000 will buy you two luxury watches.
Whether Haze Nightclub can count on anyone actually purchasing this cocktail is another story; they must be banking on the notion that people do crazy things in Vegas, especially after a few drinks.
As for the watches, Breitling typically makes men’s watches. Their collection for women is more limited and due to their complexity in design and having so many visible functions on the dial, they may not be that appealing toward women. However, there is no doubt that they are quite the luxury watch; Breitlings have become quite the status symbol due to the fact that they’ve been worn and seen on many celebrities.