That little green crocodile has become an internationally recognized logo for polo shirts, making the Lacoste brand one of the top selling ever. Started by Frenchman Rene Lacoste in 1927 the now iconic crocodile logo was based on the nickname the “Alligator” given to Lacoste, who was at that time a professional tennis player for France. In 1933, the alligator became a brand and was printed on shirts, making it the first time that a brand logo was printed on the outside of a garment (versus the inside), an idea which has over the years become a top marketing method.
Although so familiar on a shirt, how often have you seen the little green guy on a watch? Lacoste makes men’s watches and women’s luxury watches; in fact the women’s collection is more substantial than the men’s. For women there are three collections: the Club, Sportswear, and Sport. For men, there are two: the Club and Sport.
The watch profiled here and as seen in the picture is the Biarritz Rose women’s watch from the Sport collection. Named after a luxurious seaside town in the south of France, this watch is luxurious but refined.
The Biarritz Rose comes with a rose gold-toned stainless steel case and bezel and a two-toned white dial with mother-of-pearl center with the famous crocodile sitting at 12 o’clock. The bezel also has the name Lacoste engraved in large letters around it. The white dial and soft, white leather strap reflect the tennis origins of Lacoste himself. Although a sports watch, the crystals and slightly luminescent mother of pearl dial add a touch of sophistication to it.
This watch comes in other colors including ones with pretty white and red or white and green straps and if the green of the croc is too much, he also comes in a muted grey that blends in with the color of the dial.