Bell & Ross doesn’t need to reinvent the wheel so to speak, or in this case, the watch. They simply take what works and make it better, cooler, more unique.
The Bell & Ross BR-S Ceramic Phantoms are great examples of this. Using the popular Phantom watch model, the brand jazzes this new collection up a bit and it’s pitched as a woman’s watch.
The square-shaped case is made almost entirely from ceramic and measures 39mm (yes, made for a woman) and looks almost exactly like the men’s version of this watch, known as the BR-01 and BR-03. These latter collections have a military feel to them, but these new BR-S pieces are more elegant and slimmer with smaller crown and lugs (again, made for a lady) and the glossy finish of the ceramic gives them a certain glow.
The bracelet on these new women’s watches is new as well. Made from ceramic, each link is thin and rectangular in shape. The glossy finish compliments the entire watch and a folding, two-button “deployante” clasp is integrated within its structure. Like Michele watches, these Bell & Ross ones come with interchangeable straps such as rubber, glossy patent leather, and alligator straps.
The collection consists of four designs, an all white, all black and both with diamonds. Each runs on a quartz crystal movement, powered by a battery with about a 2 year life span. The dials, hour hands and minute markers are easy to read and each of the hands are painted with luminescent pigment for better visibility in darkness.