Raymond Weil & Facebook


The current Raymond Weil website proudly features a watch from their current selection, the Maestro Masterpiece Collection.  Complete with swirling sheets of music, consumers can nearly hear the time sing from the pictures alone.
That is not, however, what visitors to this site would have seen on February 4th.  In a salute to Facebook, the watch company redirected all those who entered their site to their brand’s Facebook page instead. This unusual move was in celebration of Facebook’s 9th birthday, and honored the marketing partnership Raymond Weil has forged with this social media company.

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Raymond Weil and Facebook have worked together to create a brand marketing tool that revisits and rejuvenates all assumptions surrounding usual uses for social media.  Complete with photos, a Valentine’s Day contest and store locator, these two companies took the page one step further with the Watch Finder.  On a site all about customization and creating a space that is a reflection of one’s self, Raymond Weil’s Facebook page now offers the ability to find your own perfect watch without ever leaving that favorite social site.  Dozens of their finest timepieces lay on display, waiting for visitors to select and specify to find a watch–or two–to exactly match their individual style.  And if anyone should wish to delve even deeper into the options offered by these luxury watch makers, they are a mere click away from the usual glory of the Raymond Weil site.
This bold and brilliant marketing move hoped to inspire watch lovers to engage with the brand in a new and different way, exploring their options in a fresh setting with a unique backdrop.  Although today visiting Raymond Weil’s site will return visitors to the dazzle of the watches separate from Facebook blue, there still lies a page with exciting things to see from one of the top luxury watch brands of the day.  Happy Birthday to Facebook and three cheers to Raymond Weil.

 

For more info:

http://us1.campaign-archive1.com/?u=96d252a0f6fc18633278d8c8a&id=5353eb6701&e=1ec6148040

Written by Lindsey K. Cook

A Perfect Piece for Your Valentine: Charms Extraordinaire Collection by Van Cleef & Arpels

To help you warm up for the arrival of Spring, Van Cleef and Arpels has created the breathtaking and fantastical Charms Extraordinaire Collection. This collection of four watches gives you the opportunity to pick the perfect piece that will adorn your partner’s wrist this Valentine’s Day. Every watch in this collection is completed by hand through engraving, painting or enameling. And each one is also finished off by three rows of jewels – namely diamonds – on the bezel. There is no better way to tell your Valentine how beautiful she is than a watch from the Charms Extraordinaire Collection.

 

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The first watch is the ‘Muguet,’ a fairy with a butterfly sitting on her fingertips. The dial she is painted onto is made of Mother of Pearl, the iridescence playing nicely off the white gold case. The Fairy wears a skirt of diamonds and is surrounded by Lily of the Valley. The 38mm case is circled by diamonds and yellow sapphires with a white gold and diamond butterfly charm gently dangling from the side. Muguet has a bold green band that will compliment any skin tone.

 

RTEmagicC_13_0125_VCA_08.jpgVan Cleef and Arpels’ second watch in this collection is the Feerie Dandelion. As the name states, it is composed of a fairy sitting in a field of gold and diamond dandelions. The fairy has a diamond face with beautifully enameled wings. Another 38mm white gold case, the face is surrounded by diamonds and sapphire with a pink leather band. Another dandelion composed of diamonds and gold hangs from the right side of the case.

 

 

 

 

 

Another flower of spring is the Lotus, which is the third watch in the Charms Extraordinaire Collection. The Lotus flower is created by champlevé: an extremely intricate form of enameling that includes hand painting as well. The effect is that of stained glass. The colors are immaculate and are well complimented by the pink band, diamonds, sapphires and tourmalines. The Lotus watch is a bit smaller with a 32mm case and has a lovely Lotus diamond charm with white gold.

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The last watch in this collection is the Hirondelles. This watch represents spring more than the rest with two swallows on the face. One swallow sits on a branch while another is flying in the sky. Diamonds adorn the chest. There is a field of light orange and pink flowers beneath them. The watch almost begins to look like a beautiful sunset with the 32mm pink gold case surrounded by purple and pink sapphires and diamonds. There is a leather purple band to buckle around your wrist and a pink gold flower charm with diamonds.

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The Charms Extraordinaire Collection was first released in 2008 and these four watches only add to its brilliance. Each watch has standard Swiss Quartz Movement, so there will be no need to worry about winding the watch.  The quality of the watch, along with the appearance, make it  a piece any woman would love to wear. The Muguet, Feerie Dandelion, Lotus and Hirondelles are, in fact, beautiful workmanships of art that will only compliment the beauty of your date this Valentine’s.

 

 

 

 

 

Written By: Stacy McCullough

 

 

SIHH Standouts This Year and Last

Written by Kidist Amanuel

 

The Salon International de la Haute Horlogerie (SIHH) 2013 was held last week in Geneva.

The event  is indeed a landmark for the Fine Watch sector and a place where brands premiere their latest watches- which have often taken years of research. Watchmakers and designers get to share and exchange ideas and are the first to get new industry information. Last year, they introduced some fabulous watches worth remembering again:

The Velvet by Roger Dubois, featuring graphic split-level dials

The Jules Audemars by Audemars Piguet that features a super-slim movement (2.45 mm)

The Linea 10114 Automatique by Baume & Mercier, complete with an interchangeable bracelet

and Last but not least, the feminine Star Classique Lady Automatique by Montblanc 

 

The collections this year were equally impressive and left a lasting impression on many. Here’s the breakdown on some of this year’s most notable watches presented-jaeger-lecoultre-reverso-ultra-thin-duoface-1

Jaeger-LeCoultre timepieces made quite an impression at SIHH this year. One of theie standouts is the Grande Reverso Ultra Thin Duoface. This elegant and dressed-up watch is a great addition to their Reverso line. The watch contrasts a beautiful silver dial with black hands and markers in a steel case. A second time zone can be set on the black face on the backside. Also of note is their Master Grande Tradition Tourbillon Cylindrique a Quantieme Perpetuel Jubilee. This perpetual calendar timepiece houses the JLC in-house caliber 985, with moonphase and tourbillon functions. The 22 karat pink gold oscillator can be seen through the sapphire case back. The wristwatch comes in a 42 millimeter platinum case and a black alligator strap. The dial- which has three subdials- is quite striking, not overly busy or complicated.

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The Piaget Emperador Coussin XL is another fascinating watched shown this year. This “World’s Thinnest Mechanical Automatic Repeater Movement” watch has a round pink gold case. The case measures 48 millimeter in diameter and 9.4 millimeter thick. The sapphire crystals in the front and back allow one to observe at the mechanism that powers this watch, including the repeater mechanism and skeletonized top plate.

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Cartier Calibre de Cartier Chronographe was also a display of note. This watch introduced the first in-house chronograph movement, the 1904-CH MC. The self-winding vertical-clutch column wheel motor is based on Calibre de Cartier movement. This piece boasts an especially appealing aesthetic, while also being sporty. It has twin sub-dials and a date window that nicely compliment the brushed and polished surfaces, sword hands, and over-sized Roman numerals.

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Did You See Hugh Jackman’s Watch at the Golden Globes?

Written by Chaz Nash

 

Hugh Jackman dazzled on the red carpet at the 2013 Golden Globes event sporting a Harry Winston’s $22,300 Midnight timepiece and cuff links.

 

The star wore a Louis Vuitton navy blue tuxedo, harmoniously accentuated with a Harry Winston Midnight rose gold watch and rose gold and black cuff links. Jackman’s stylish apparel was perfect for receipt of his Golden Globe award for Best Actor in a Musical or Comedy.

 

Hugh Jackman took home the “best actor gold” for his role as Jean Valjean in the musical Les Misérables, arriving at the Globes donning rose gold, as it were.

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Harry Winston’s Midnight style merits its own award winning appeal as a 42mm diameter automatic piece. It sports a clever 18kt rose gold case with a thickness of approximately 12mm. It casts a shimmering glow with a silver rose dial while donning classic baton shaped hour markers, traditional beveled hour-minute hands and a date window at 6 o’clock.

The Harry Winston Midnight has a self-winding mechanical movement with an impressive 45 hour power reserve which provides movement for its timeless beveled hands. It is also water resistant up to 30 meters and is protected under a scratch-resistant sapphire crystal. Midnight completes its stunning appeal bearing Harry Winston’s signature insignia at 12 o’clock on the dial and is adorned with a brown crocodile leather strap. Harry Winston Midnight (Reference 450/MA42RL.W1) retails for $22,300.

 

It stands to reason why Hugh Jackman chose to wear such an amazing timepiece to the Golden Globes – Harry Winston’s Midnight classic style and traditional charm completes any award winning wardrobe. Other Hollywood stars that chose to wear Harry Winston collection to the Golden Globes event were Jessica Alba who wore Mrs. Winston diamond cascading drop necklace – $5.8 million, round diamond ear studs and a diamond pear shape cluster ring set in platinum. Golden Globe recipient for Best Actress in a Drama, Jessica Chastain (role as a CIA agent in Zero Dark Thirty) shimmered in diamond jewelry valued at $3 million, which included a diamond carpet bracelet and diamond emerald cut drop earrings set in platinum.

 

The ever charismatic Hugh Jackman enjoyed a night of shimmering gold at the 2013 Golden Globes awards event as did Harry Winston Midnight watch and jewelry collection. Congratulations on your Golden Globe award for Best Actor in a Musical or Comedy.

All Eyes on the Apple iWatch

Written by Laura Rensing

 

Each year gadgets are getting smaller and smaller, but could this finally be the year that your favorite Apple technology will be available at the touch of a wrist (watch)?  Rumors are flying and the reports say that a new smart watch, the Apple iWatch, is on the way from one of the biggest and trendiest names in the technology business.

 

Many modern techies have replaced wristwatches with cellphone clocks for keeping time, but with the advent of smartwatches, the laugh could be on them.  The iWatch (as it is referred to by sources for lack of a better name -or perhaps for the value of puns alone) doesn’t even have a release date set, and yet already the rumor mill has claimed that the smartwatch could replace the iPod.

 

It seems hard to believe that we’ll all soon be playing Angry Birds on our wrists, but then again, I never would have called the arrival of CD’s back when I was running around with my Walkman.  The Bluetooth watch is said to be able to hook up to iPads and iPods alike, with a 1.5 inch OLED touch screen and a bevy of apps that we have come to expect from Apple.

 

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Siri, of course, would be the voice behind the iWatch, and would help communicate and organize status updates.

 

 

 

The idea behind the iWatch is a smart move on a new trend: wearable computers.  Google Glass and smartwatches are just the first steps in making technology as fashion-forward as it is forward-thinking.  Designed to be convenient, light, and aesthetically appealing, wearable computers are said to be the wave of the future.

 

 

While many sources are taking the iWatch as a fact, other news outlets appear more skeptical.  International Business Times thinks that the remote Chinese source who claims to be making the iWatch is not reliable (fair enough) and with no forthcoming statement from Apple, the technology giant seems to be turning a blind eye to these rumors. For now.

 

Who knows?  Only time will tell whether the iWatch is fact or fiction.  Whether it’s a sure thing or a bunch of internet gossip, it’s interesting
to Google the random images of the mysterious iWatch.  There are more pictures of the elusive iWatch than there are of the Loch Ness Monster and Kim Kardashian’s marriage combined…but we know from past experience that doesn’t make the rumors ring true.

Raymond Weil Introducing its new nabucco Cuore Caldo Twelve

Written by Joanne Paiva

 

Raymond Weil ushers in the New Year with the release of the limited edition Nabucco Cuore Caldo Twelve men’s watch.  This latest addition to the sleek and architectural Nabucco collection (named after the famed Italian opera) has a special significance – the number twelve is boldly written out in 18 carat gold emphasizing its importance.

 

The brand has been dedicated to the fight against cancer for many years and continues to do so by donating a portion of all sales of this model to the support of pediatric cancer treatment at the University of Geneva-Switzerland hospital.

 

Made from carbon fiber, steel, and titanium the design is warmed by 18 carat rose gold.  The 46mm diameter case is made of steel and done in a “godron’ pattern with brushed vertical bands giving it a strong presence.

 

The black dial has a sporty look that harkens to the racing world with its center checkerboard pattern.  It is surrounded by an 18 carat rose gold tachymeter bezel, providing speed calculations and complimenting the rose gold of the “twelve” script at 12 o’clock.  There are three sub-dials  – a 42 hour power reserve indication, a split-seconds chronograph, and a 30-minute counter.  The frames of the counters, hands, hour markers and the “twelve” are all plated in rose gold and coated with luminosity for better clarity.

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An exhibition case offers a look at the 31 jewels housed inside the heart of this timepiece through a sapphire crystal revealing the craftsmanship of circular graining and “cote de Geneve” decorations.  Bi-compax automatic winding is incorporated into the mechanical movement and it is water-resistant to 100 meters (330 feet).

 

Quietly finishing off the bold design is a vulcanized rubber strap with a titanium folding clasp offering the ultimate in comfort and style.  There is also a black leather option for a dressier look.

 

The juxtaposition of warm and cold, of smooth metal and texture give this watch an elegance and strength that represents the beginning of a new year and a continued dedication to a worthy cause. The Nabucco Cuore Caldo Twelve is limited to 76 units paying homage to the year the brand came into being.

Introducing The Grönefeld One Hertz Techniek and One Hertz Techniek Nocturne

By: Kidist Amanuel

 

The Dutch watchmakers Bart & Tim Gronefeld have introduced two new watches to their One Hertz line with the Techniek and Techniek Nucturne. Techniek is the Dutch word for “technical.” “One Hertz” means “one cycle per second.” The name is a reflection of the open work dial that allows view of the One Hertz movement. The complex mechanics observed through the open dial is truly unique. The One Hertz Techniek is the world’s first and only serially produced watch ever to include independent dead beat seconds. (see this technology here)The open dial allows one to observe all the wonderful mechanics of these watches. There is also a limited edition of these One Hertz watches.

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As mentioned, the One Hertz Techniek comes in two versions: the One Hertz Techniek has a high tech Grade 5 titanium case with natural polished and brushed titanium finish, while the One Hertz Techniek Nocturne has black DLC finish. Inside the case- and revealed through the open dial- is the Gronefeld’s own proprietary movement Calibre G-02. The dead seconds of the One Hertz are powered by the secondary gear train, which is independent of the gear train for the hour and minute indications. The complication of dead beat seconds is that the second hand advances in full steps of one second instead of the usual smooth sweeping action of mechanical seconds. Ergonomic winding and setting mechanisms can be selected by pushing the crown in. The back of the case is just as fascinating as the front. The power reserve and winding setting indication are made of stainess steel. The display case back features finely crafted stainless steel finger bridges. The One Hertz is the first series movement to feature all the bridges in stainless steel.

 

calibreThe dial of the One Hertz Techniek features large dead seconds chapter ring in sapphire, while indications, bridges and logo are finished with relief-engraved and beveled stainless steel. The tracks around the hours/minutes sub dial are made of stainless steel as well. The surface is laser engraved, so all the markers are shown in relief. The hour markers for 12, 3, 6, and 9 are Roman numerals and easily legible. The hands are easy to read as one side is micro-blasted and the other side is polished. The independent dead seconds can be prominently seen in a subdial at 7 o’clock position. The lever and spring of the power reserve indicator can be seen at the top of seconds dial at 11 o’clock.

Steampunk Version of Devon Tread 1 Belt Driven Watch

by Chaz Nash

 

Recent luxury watch newcomer Devon has dawned a new face, and it’s industrial revolution Chic.

 

The Devon Tread 1 Belt Driven watch is the mechanical and innovative brain child of California company Devon Works, a fairly new comer to the watch industry, that is taking the luxury watch market by “perfect mechanistic storm.”  The Los Angeles based company is designing what it refers to as “The reinvention of the watch” – enough said.

 

Devon Works has an enviable advanced engineering manufacture and design lab that many industry watch newcomers would certainly covet. It is from Devon’s impressive design lab that its Steampunk version of Tread 1 was innovatively borne.

 

It’s all in the details

 

Steampunk Tread 1 Belt Driven watch began as a concept watch that garnered overwhelming response once watch aficionados got a visual whiff of its industrial revolutionary charm. At which point Devon realized it had struck a timely cord within the watch industry community, in particular the luxury watch industry community. The overwhelming response to the Steampunk version of Tread 1 ignited what Devon coins as the spirit of the “Age of Steam” and thus production for a limited edition watch.

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Steampunk Tread 1 sports a bolted brass casing with an aeronautically engineered mechanical conveyor belt time system. The belts are made of fiber glass reinforced nylon with a thickness of 2/1000th of an inch to ensure the integrity of the timing belts strength. It functions with 2 microns thin conveyor belts that advance the numerals into the exact position at the precise moment of time. Housed inside the watch the small one-step motors have treads that produce a grinding noise as the motors turn the seconds belt – living up to its industrial true aesthetic form and function.

 

The watch’s movement is powered by a Lithium rechargeable battery that lasts for approximately two weeks which recharges using  wireless induction (charger is included with purchase of the watch). It also has an on/off button which is useful to conserve battery life when the watch is not being worn. It sports a rubber strap that is wide and wears comfortably on the wrist.

 

Devon Steampunk Tread 1 is a limited edition watch available in 150 pieces. The price is set at $25,000, but it is after all a vintage presentation of industrial revolution at arm’s length. Overwhelming response asked for this watch and an overwhelming price tag is appropriately attached! Instant gratifiers get what you ask for these days.

Hublot King Power “Arturo Fuente” Watch Sizzles

Written by Laura Rensing

 

Looking for a luxury watch that’s smoking hot?  You can’t go wrong with Hublot’s latest partnership with famous cigar brand Arturo Fuente Cigar Company and their Arturo Fuente King Power timepiece.  With a rich color scheme and loaded with all the oomph a Hublot can provide, watch collectors everywhere will be looking for a piece of this collection.

 

Hublot has always been known for its innovation, but also its versatility.  The brand has partnered with numerous sports teams, luxury car brands, and has brought special editions from the glamorous the hard core (such as their wrestling King Power watch).    However, partnerships with a cigar company are rare even for Hublot’s eccentric taste.

 

If the result is as good looking as the Arturo Fuente King Power Watch, however, then we can’t help but give our nod of approval.

 

Hublot watches have always had a very unique, modern look to them, but their aesthetic takes on a whole new approach with their partnership with the famous “Opus X” makers.  A blend of Hublot’s signature boldness and the class of a high-end cigar, the watch is certainly very easy on the eyes.

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The gold, black, and rich brown color scheme makes the watch look like caramel, and the softer design elements in some of the dial and indices detailing works nicely against the strong features of the watch.  Hublot always does a great job of combining textures to create a depth to their watches, but their satin-finish on the dial when combined with the leather of the wristband and subtle horizontal texture of the bezel makes this watch incredibly beautiful to look upon.

 

Though the outside of the Arturo Fuente watch is certainly something to write home about, the mechanics of the watch are nothing to gloss over, either.  The timepiece runs off of the HUB4100 Chronograph movement, this watch is sure to keep running as long as you do.

 

Some may ask why a watch company would partner with a cigar brand, but for those who know the story of both companies, it’s a no-brainer; both Arturo Fuente and Hublot are perfectionists.  Both companies started from humble beginnings and have gone onto to be known as some of the most exclusive brands in their sector.

 

For Hublot and Arturo Fuente, both companies are dedicated to going above and beyond what the norm is to create unique, beautiful pieces that even an amateur’s eye can deduce as a dream come true.

Franck Muller Honors Cristiano Ronaldo with Watch Design

By Kidist Amanuel

Franck Muller has introduced the seven exclusive Perpetual Calendar Bi-Retro Chronograph timepieces to honor the Portuguese superstar Cristiano Ronaldo. In his recent and rare interview with the 40th issue of “Espiral do Tempo,” Real Madrid striker and world famous footballer, Ronaldo says, “It’s an honor to have such a special edition dedicated to me, especially from a prestigious brand like Franck Muller. The symbolism of a perpetual calendar makes it even more important, because my career goal is to go as far as possible and perpetuate my feats. Plus, this particular timepiece represents what we both are, Franck Muller and I. Besides loving the brand, the man and I have a lot more in common. We both have faith in our own capabilities, in our own potential.” The seven sophisticated Franck Muller timepieces are the most exclusive series ever to be associated with a football player by the brand.

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This tribute watch is a perfect combination of understated elegance and sporty look. The timepiece comes in a classic Franck Muller 18K rose gold oval case with polished finishes, over-sized pushers and a crown. The case back features Ronaldo’s engraved silhouette and signature. Inside the case is a self-winding mechanism. The sophisticated black (with some white) dial features perpetual calendar, chronograph subdials and two retrograde discs. The chronograph sub-dials at the 3 and 9 o’clock positions count the 30-minute and 12-hour time intervals respectively  and the sub-dial at the 6 o’clock position is a moon-phase, which is a perpetual calendar indicating the day, date and month, as well as the leap year. The Arabic numeral at the 7 o’clock position is diamond studded and embellished  which is the number on Ronaldo’s jersey at Real Madrid. The features seen on the dial are large and bold, which makes them easily legible. This seven piece limited edition watch is currently priced for $144440 USD.

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The collaboration between these two seems to have been a no-brainer as Ronaldo was the owner of several Franck Muller watches and Franck Muller has been a longtime fan of Portuguese football. The mutual respect and admiration shared for one another between the two is evident and Ronaldo even joked around saying, “It’s a top timepiece from a top brand…and top watches should be associated with top footballers.” It seemed very fitting that the first ever Franck Muller collection wristwatches that pays tribute to a footballer is this Perpetual Calendar Bi-Retro Chronograph Collection “CR7”.