Bill Reihl has been elected the Executive Vice President of the Ogilvy Public Relation Worldwide’ North American Consumer Marketing practice. The OPRW is a global public relations and communication company which has served many companies worldwide. Reihl has had his fair share of marketing experience and worked closely with prestigious brands like Movado Wacthes.
Reihl has been with the firm for five year serving on the Stategy and Planning team which led him to domestic and international clients. His sole focus has been consumer marketing and that is his main expertise.
His five years of experience with this firm was preceded by over a decade of public consumer marketing campaigns which he led for many companies. Among the luxury consumer products he has worked with are Hugo Boss, Concord and Movado Watches.
Movado’s success has been attributed to ingenious and fervent marketing strategies no less than it has to its great quality and superb design. In this tough and competitive market, no matter how good the product is, a strong voice and advertising scheme is what makes companies prevail over equally honorable makes.
The watch company’s headquarters are located in Paramus, New Jersey, although it was founded in La Chaux-de-Fonds in Switzerland nearly 130 years ago. It currently boast an annual revenue of some $450 million.


Normally the domain of fancy jewelry boutiques and high-end department stores, some of the best known names in luxury watch making are now making their timepieces available online. 