Posts Tagged ‘Luxury Watch’
IWC launches its iPhone app
Screenshot of the IWC iPhone application
So it seems many companies have caught on to the iPhone application craze. Many makes and companies have adopted the use of smart-phone applications to further their own business advertising campaign; and they have been very successful to say the least. IWC has taken up this challenge and it looks like they have done a really good job in producing a wholesome application that is sure to lure in many buyers.
For starters, the application allows one to access, on the iPhone, much of the information that is available on the brand’s website. Easy browsing of the watch collections is available through the app.
Moreover, if you are interested in the way specific functions work, like the depth gauge on the Aquatime Deep Two or the digital calendar on the Da Vinci Perpetual Calendar Digital Date Month, with a few clicks on the IWC application you can have a whole animation playing, clearly, but briefly explaining to you the intricacies of the watch’s functions.
The app also allows the user to virtually try out some real watches’ tool; like the winding up of the Portuguese Automatic watch.
The coolest feature has to be the one that allows you to see how certain watches would look on your hand. In a few, easy to follow steps, you can have your hand photographed and fitted into a template that places different model watches on your hand to entice you to buy the watch that best fits you.
Once you decide to buy, an easy IWC store locator will help you find a shop to which you should run to get your new watch.
Two Piaget Watches for the Price of One?
Piaget is introducing a new luxury watch called the Piaget Limelight Twice. The word “twice” is used because the watch features an asymmetrical two face design that allows each face to display a different time zone. The Limelight is all around, a brand new creation; as it also features a hidden time-setting push-button function, a new case, and a new bracelet concept. Priced at $58,000 some say that for all that you get, it’s worth the price.
There are three styles of this new watch: two come with a black satin strap, while the crème de la crème version comes in a white gold and diamond chain (six all interconnected) bracelet. This Haute Joaillerie model has a total of 680 brilliant cut diamonds. The watch case is crafted from 18k white gold and has a hidden time adjuster that allows for the watch to be set to two different time zones. The dials are all off-centered and honestly, not that easy to read, but definitely pretty to look at. The two faces of the Piaget Limelight Twice give it a daytime and nighttime side, a sort of reversible watch so to speak.
The Limelight Twice was made to be worn by those women who like to be in the limelight – take center stage – and be checked out. Known for making blinged out women’s watches, Piaget is hoping to market this new ultra-deluxe watch to those who can afford the price tag and who like to be seen. Take Victoria Beckham for example, she likes to make a strong fashion statement, is frequently in the limelight, and has been snapped wearing Piaget watches before.
Tag Heuer Formula 1 Legend
Tag Formula 1
Tag Heur’s Formula One, racing-inspired timepiece, is truly a designer watch made for racing enthusiasts. When originally launched, the Formula 1 was a more primitive quartz watch with blunt lines, yet still captured the attention of luxury watch and racing fans. More than 15 years later, the Formula 1 line by Tag Heuer has evolved into one of the most successful in Swiss watch-manufacturing history.
The F1 Tag is available in many styles, dial colors, and special commemorative editions. The quartz movement is available in regular and chronograph versions. The most popular dial colors are red, black and silver. The Formula one can be worn in casual and formal attire as it is available in both rubber strap and stainless steel bracelet versions.
The Tag Raikkonen edition features a Formula one dash board-inspired dial. The sub dials have 0 set at 8 O’clock like speed gauges on a racing car’s dashboard. Raikkonen, an F1 legend was brought to Tag Heuer’s head quarters in Switzerland for a special seminar that would allow him to be a Tag Heuer specialist. Alongside Tag Heuer’s talented watch-makers, the racing icon helped design the timepiece’s sleek design.
The new Tag formula 1 timepiece, released this year features designs by Fernando Alonso, a two-time Formula 1 champion. The recently launched F1 features new sub dials in the chronograph version. The seconds sub dial was moved to 9 O’ clock. Also unveiled this year are the Tag F1 Indy 500 and F1 chronometer. These new variations of the classic F1 are inspired by the Indy 500 American racing circuit and feature C.O.S.C certified movements.
