And it’s not just any watch. That much you could already infer from your first glance at the unique design and loudly eye-catching color combination of the Panerai Ferrari Chronograph. In an industry where subtle and understated reign supreme, the Ferrari Chronograph’s bold curves and strong colors really set it apart. But this designer watch is no mere astronomically priced trinket.

For one thing, it’s definitely not delicate and frail. Panerai made sure of that by using diamond-like coating (DLC), a chemical treatment that gives the Ferrari Chronograph its scratchproof toughness and unmistakable black finish. With a rubber strap, it’s a clear departure from the restrained styling of the 2008 version with a pink gold case and strap in leather. This year, it’s for the tough guy who’s ready to get a few bumps and bruises.

If you weren’t aware of the partnership, you couldn’t tell at first that this was a Panerai product. Only the Ferrari brand is stamped on the face and the adjustment dial; the other’s logo is stamped on the back. But behind the cool, mysterious face, the watch is Panerai through and through. It’s powered by a 28,800-vibrations per hour OP XII Calibre that’s water-resistant up to 100m and equipped with a 46-hour power reserve.

This 45-mm baby might not be able to go 0 to 200 in 10 seconds, and neither can it make that inimitable Ferrari purr. However, with twice as much history and engineering behind it, this red-and-black beauty isn’t exactly something that you easily compare with other objects. Even with an expected price tag of about $15,000, you can rest assured that this commemorative piece is well worth every cent of it.

Watch Tags: chronograph, ferrari, Panerai, panerai ferrari, panerai watches