That little green crocodile has become an internationally recognized logo for polo shirts, making the Lacoste brand one of the top selling ever. Started by Frenchman Rene Lacoste in 1927 the now iconic crocodile logo was based on the nickname the “Alligator” given to Lacoste, who was at that time a professional tennis player for France. In 1933, the alligator became a brand and was printed on shirts, making it the first time that a brand logo was printed on the outside of a garment (versus the inside), an idea which has over the years become a top marketing method.
Although so familiar on a shirt, how often have you seen the little green guy on a watch? Lacoste makes men’s watches and women’s luxury watches; in fact the women’s collection is more substantial than the men’s. For women there are three collections: the Club, Sportswear, and Sport. For men, there are two: the Club and Sport.
The watch profiled here and as seen in the picture is the Biarritz Rose women’s watch from the Sport collection. Named after a luxurious seaside town in the south of France, this watch is luxurious but refined.
The Biarritz Rose comes with a rose gold-toned stainless steel case and bezel and a two-toned white dial with mother-of-pearl center with the famous crocodile sitting at 12 o’clock. The bezel also has the name Lacoste engraved in large letters around it. The white dial and soft, white leather strap reflect the tennis origins of Lacoste himself. Although a sports watch, the crystals and slightly luminescent mother of pearl dial add a touch of sophistication to it.
This watch comes in other colors including ones with pretty white and red or white and green straps and if the green of the croc is too much, he also comes in a muted grey that blends in with the color of the dial.

The Nekta Magic SS & Diamond Watch - MG1. The rose stainless steel case measures 39mm x 47mm and there is a total of 148 diamonds, weighing 2.50 carats that adorn the bezel. The dial is also rose colored and the minute indicators are black, making for a great contrast. The Roman numerals 4, 8 and 12 are peach colored. The subdial is done in mother of pearl and has luminous hands. A date window is located at 4 o’clock, while a red seconds hand with a rounded peach pointer rotates around it. This watch is water resistant up to 330 feet and perhaps the best news? It’s quite a steal at $5,160.
Vacheron used an automatic Calibre 2460G4 movement, so that the time can be read without any hands, which would interfere with the showcasing of the mask. The time indications rotate around the discs: hours on the top left, minutes on the top right, day on bottom left and date on bottom right.




At first glance you can tell there is no other watch that this one can be compared to. The black and red contrast (including the strap) and the large numbers on the dial, give this watch a serious, dark, but glamorous look. The idea behind this look no doubt comes from the event that this watch, along with others, commemorates.

