Written by Selena DiGiovanni
Since 2009 Frédérique Constant, a world renowned Swiss watchmaker, has been involved with heart-related charities. They have supported the “Hearts of Children” campaign in recent years, and this past September they generously donated $50,000 to the World Heart Federation.
The Swiss watchmaker has now announced that they will be teaming up with Spanish actress and model Inés Sastre. Sastre is known for her acting and modeling career, though she has also done extensive charity work with UNICEF. Some of her films include El Dorado, Vidocq, and her most famous, The Lost City.
This collaboration will involve Frédérique Constant producing a new line of watches specifically for this charity called the Ladies World Heart Federation Automatic Collection. Sastre will be the ambassador for Frédérique Constant’s new heart health related collections over the next two years.
This line will feature four new timepieces with Frédérique Constant’s classic FC-310 automatic winding movements. The “heartbeat” of these beautiful pieces can be seen through a double heart aperture located at the 12 o’clock position. The mother-of-pearl dial is studded with diamonds, and set into a feminine 34mm round case. Two of the four models will feature a stainless steel case, while the other two models will feature a rose gold plated stainless steel case. There are a variety of bands available, including genuine alligator and satin straps in numerous colors, and also in metal bracelets. These straps also feature an Easy Release system, which allows women the ability to easily change the strap and customize their wristwatch endlessly.
100 of these feminine pieces will be created specifically for the campaign, and will be disbursed through the World Heart Federation in specially designed heart boxes. To learn more, visit www.frederique-constant.com.